Building a Brand, Using Every Channel
My assignment: write cohesive blogs, website content, and an email drip campaign to nurture interest and capture leads.
The Granary: project 1
Lifestyle Blogs
The developer’s vision comes into focus with three blogs covering amenities and key aspects of the community plan.
The Granary: project 2
New Website
Prospective homebuyers get their first look at this handcrafted coastal community and are invited to explore, wonder, and innovate together.
When Placemaking Becomes
Life-Changing
Bimini Square | Follow the Great Blue Heron South
Slip into our infinity rooftop pool for a lap in luxury. Drink up panoramic water views. Launch a day on the canal by boat or paddleboard.
My assignment: create a breezy, colorful voice for upscale apartment rentals in Cape Coral, Florida, attracting professionals and out-of-state snowbirds with a clearly defined lifestyle and property amenities.
Triada | Real Joy Squeezed from Real Life Moments
Right outside Elgin, on a pretty stretch of Texas countryside, kids are playing outdoors until the sun goes down. Grown ups, too.
My assignment: create a brand voice that conveys a country homestyle welcome for prospective homebuyers who aspire to claim their own slice of the American dream with an attainable new home near Austin, Texas.
Amblebrook | Everyday Joy
As sure as the sun rises, as sweet as a bowl of farm fresh berries.
My assignment: introduce a 55+ Community with a brochure and guidebook that invite prospects to experience the lifestyle, amenities, and surrounding Pennsylvania farm country with immersive, hands-on guides.
Pacific Highlands Ranch | The Natural Choice for Home and Habitat
A premier stretch of land in North County has been reserved as a future safe haven for family and wildlife.
My assignment: capture homebuyers with a community vision of upscale new homes and amenities while simultaneously selling the value add of sustainability and roof-integrated solar.
Small. But Mighty.
Who knew a one-person studio could deliver attention grabbing, award-winning content? The numbers tell the story. And will make you a believer, too.
finished campaigns
+100
Published news
+60
Repeat clients
100%
years of experience
+20
Digital Marketing
My assignment: increase CTRs with eye-catching newsletters, drip email campaigns, and digital ads.
Bringing the Message Home
My assignment: rebrand an insurance company while reinforcing longevity and stability to agents, homeowners, and renters.
Corporate Brochure
Ad Campaign
Product Brochures
A Word on Sustainability
My assignment: grow interest and consumer engagement with conservation through brochures, signage, and website content that promote stewardship as a lifestyle.
Pardee Homes Multi-Regional Campaign |
The Ball’s in Your Court
When it comes to the environment, it takes teamwork to do the right thing.
My assignment: collaborate with internal and external stakeholders, including city officials and the Environmental Protection Agency, to sell potential homebuyers on the value add of energy and water saving features and roof-integrated solar power while also incentivizing them to join conservation efforts.
Blogs & News
My assignment: engage readers on topics related to health, engineering, well-being, and community lifestyle by conducting interviews and in-depth research, utilizing AI responsibly, and translating complex subject matter into compelling content.
